Reasons why you should opt for Youtube Marketing services
YouTube Marketing is the process by which you promote your business on YouTube using videos and ads. Video is a very powerful medium and YouTube is growing faster than all the other platforms. Ever since its inception, it accounts for as much as 2 billion monthly globally active users. As the owner of a small business, you should continuously think of ways that will help your products and services in front of as many people as possible and the best thing is that you will also not have to spend a lot of money on it. If you use Youtube for your business, this can be quite cost-effective and if you use it as a part of your marketing strategy regularly, this can also help you to grow your business. Youtube has more than 2.3 billion users worldwide, so if you market your business on YouTube, it will surely increase your brand awareness among your targeted audience and also attract many potential customers. If you can use it properly, it will certainly be very beneficial for your business. A good Youtube marketing agency in Gurgaon will help.
We use Youtube, to increase your website authority in the following ways:
Use YouTube marketing services to increase your website authority
Get the owners of other websites to include your videos on their websites
Every time someone embeds your video in their website, it will be like a bonus audience for your video. If more people embed your video, there will be a higher chance of it ranking in the search results, as Google gives higher authority to websites that have great content, which is updated regularly.
Associate the name of your domain with the Youtube channel
If you associate your website with your channel, it will tell YouTube that you are officially representing your brand on YouTube. This will result in more relevant video results that will point to your business when someone searches for your brand or terms relating to the services you offer. A good Youtube ads agency in Gurgaon will benefit you.
Make sure that your videos are shared on social media platforms
Social media metrics are a factor that is taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, then that would mean that you are signalling to Google that you are producing content that is valuable to your target audience.
Make sure that you give your audience more content to consume
You should provide your audience with several ways that will help them to consume including text, video illustrations and audio cues. This will increase the overall engagement that your videos receive, as you are catering to different learning styles.
Advantages of Youtube Marketing
There are several advantages of Youtube Marketing and some of these advantages are given below:
Heavy Traffic
YouTube is growing exponentially, as there are as many as 5 billion videos consumed each day. This is much more traffic in comparison to the other platforms that are there. Even if you do not create any videos for your business, you will still be able to reach an audience by advertising your content on the videos of other people. There is so much traffic on YouTube that you are bound to find potential customers provided you cater to their needs.
Some important Youtube statistics that you should know:
- YouTube is available in a total of 76 different languages (this covers about 95 per cent of the Internet population)
- 300 hours of video are uploaded to YouTube every minute
- YouTube gets 30 million visitors per day
- The number of small and medium business advertising on YouTube has doubled over the last two years
- 68 per cent of YouTube users say that videos help them in their purchasing decisions
- YouTube has its local versions in more than 88 countries
Higher Visibility on Google
You might have noticed that videos appear more often in comparison to the other forms of content on the search results Google. If you do so, it will create backlinks to your website, which means that your business will be found more often on Google searches. If you use YouTube marketing, you will also be able to increase the online authority of your business. The more authoritative you are on Google, the higher will your page will rank on the Google search engine result page.
Tips to increase the authority of your website using YouTube:
- Share your videos on other social media platforms
- Get other websites to embed your videos on their websites
- Use different video styles to engage more with your consumers
- Associate your website with your YouTube channel
Build your email list on Youtube
A very big advantage of YouTube marketing is that you can build your email list through YouTube. There are several software available that allows you to embed your sign-up form directly into YouTube videos. The user has to pause the video temporarily and they can enter their information and subscribe to your list. This approach makes it easier to build your email list and you can provide quality content to your audience at the same time.
Here are some of the most common ways to build an email list on YouTube:
- Add annotations
- Use lead magnets
- Add cards
- Run YouTube ads
Higher Conversion Rates
If a picture speaks a thousand words, a video will be able to speak a million words. Moreover, videos are also able to evoke emotion much more than any other form of content. They take your messages from static text and make them much more dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in the most unique way. This entertaining and engaging form of content has the power to increase your conversion rate by as much as 80 per cent.
Multiple Video Types
A very important advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. You can also create content for different types of platforms. If you are not sure about the type of videos that you should create, here are a few tips about the types of videos that you can create:
- Make engaging and funny videos
- Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and your services)
- Show how your brand works in behind-the-scenes videos
- Create testimonials from customers
- Go live
Conclusion
YouTube provides every business with an insane opportunity and ensures that they get more traffic and more customers. However, it is also a very competitive place. This means that you cannot simply start uploading the videos and expect to see results overnight. If you do not have a proper strategy, there will be fewer views and subscribers for it. The truth is that to succeed on YouTube is not just about creating great videos, it is about knowing how to optimize those videos around keywords that people on YouTube are searching for. You should hire the best Youtube advertising services in Gurgaon.
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